It's easier for mom-and-pop operations to close a sale while remaining friendly and personable, explains Paul Chaney, author of "The F-Commerce Handbook." Also small stores can be nimble and quickly change to the trends in their niche or industry. Also key is that smaller companies are able to give their customers a feeling of being treated as individuals through social media engagement. Large companies struggle with this aspect when they deal with fans into the millions versus into the thousands. So if you are a Small to Medium Size Business, strike now while you have the advantage!
Read more at 'Facebook commerce a hit for small retailers.'