Amy Jo Martin, in her latest Harvard Business Review blog, makes a strong case for WHY businesses need to be embracing Social Media today, and not waiting until some future date. She gives her 'three why's of social media.'
It saves money. This is always a good why to start with. And it's not just savings on jet fuel for that three-minute TV spot. Reach versus investment is
fundamentally different than any other medium. Research, customer service and traditional advertising allocations can be decreased.
It's safer than it seems. Executives like to point to all the news stories of brand-damaging social fails as reason to move cautiously. But I believe 90 % of the of
the corporate social media crisis communications situations I've witnessed over the past five years could have been prevented if proper education was provided.
- Better communication enhances company culture. A socially communicating company is one in which, employees are happier and more productive. Social media allows people to expose their 'why' to co-workers and connect with other co-workers who believe what they believe.
Consumers want to know you, and your company, before they make a purchase. Social Media is all about giving them that human touch, in a more authentic way, if handled correctly. Read her full article here.