Leapfrawg ...Making Social Media Work For You

There are many companies who will design impressive looking Social Media sites, come up with a strategy and even provide training on the basics of Social Media. However, at Leapfrawg, we noticed that the downfall of most Social Media programs was inconsistent, or even nonexistent, execution.  


At Leapfrawg we live and breathe Social Media and make it a point to stay up with trends and the fast changes happening in this powerful marketing arena. Our social media managers blend a mix of intuitive engagement, sustained presence and take a long-term view to ensure your social media presence grows and develops in a way that helps your company reach whatever goals have been set.


Our role as your Social Media manager, and executor, is so much more than just moderation and observation. Our social media team get their hands dirty and are involved in everything from community building and seeding, to influencer management, content strategy development and online conversations. All this ensures that your social media program delivers to the best of its ability.




Recent Blog Entries:

Why Social Media?

Amy Jo Martin, in her latest Harvard Business Review blog, makes a strong case for WHY businesses need to be embracing Social Media today, and not waiting until some future date.  She gives her 'three why's of social media.' 

  1. It saves money. This is always a good why to start with. And it's not just savings on jet fuel for that three-minute TV spot. Reach versus investment is fundamentally different than any other medium. Research, customer service and traditional advertising allocations can be decreased.
  2. It's safer than it seems. Executives like to point to all the news stories of brand-damaging social fails as reason to move cautiously. But I believe 90 % of the of the corporate social media crisis communications situations I've witnessed over the past five years could have been prevented if proper education was provided.
  3. Better communication enhances company culture. A socially communicating company is one in which, employees are happier and more productive. Social media allows people to expose their 'why' to co-workers and connect with other co-workers who believe what they believe.

Consumers want to know you, and your company, before they make a purchase. Social Media is all about giving them that human touch, in a more authentic way, if handled correctly. Read her full article here.


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Actually Innovation IS a Laughing Matter

Companies should keep it fun to get the creative juices flowing, researchers say. An atmosphere of laughter and joy create a more open, energetic and playful work environment, making it more likely that employees will take on and tackle problems with creativity. "Humor can be valuable as a de-railer -- its disruptive, intrusive quality ringing out over frustration or fear," according to a British Psychological Society research summary. Check out more from INC's 'One Bug You Want Your Office to Catch'.


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Small Businesses are Eating Big Corporations' Lunch When it Comes to Social Commerce on Facebook.

It's easier for mom-and-pop operations to close a sale while remaining friendly and personable, explains Paul Chaney, author of "The F-Commerce Handbook." Also small stores can be nimble and quickly change to the trends in their niche or industry.  Also key is that smaller companies are able to give their customers a feeling of being treated as individuals through social media engagement.  Large companies struggle with this aspect when they deal with fans into the millions versus into the thousands.  So if you are a Small to Medium Size Business, strike now while you have the advantage!

Read more at 'Facebook commerce a hit for small retailers.'

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