Which do you think is more difficult: Planning a social media strategy or implementing it?

There will always be an arguement about what is more difficult, Strategy or Tactics, when it comes to a company's Social Media program. A poll by 'Social Blog on Social Media' found that around 65% said it was implementation. By far, what I hear most, is that a good plan is established only to fail due to inconsistant execution. So when planning be sure to take into account how the day-to-to implementation will be handles. 

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Comments: 32
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