Just how much time are you spending on Social Media? Or are you having someone on your staff take care of it. When questioned about time requirements about 60% of business owners say they spend one to two hours a day on Social Media Marketing, which is a big time commitment for any entrepreneur. Another 8% said around three hours a day but there were a few that claimed upwards of 40 hours per week. So it comes as no surprise that outsourcing some, or all, of a company's Social Media management, to companies like Leapfrawg, is becoming more and more popular.
Social Media is not optional anymore for most businesses, it is a requirement. And it is not something to hand off to someone whose only credentials are that they are on Facebook a lot. It takes planning, consistency and full 360 degree engagement to be effective.